Day 3. We’re on LinkedIn now, and this is where the series gets really interesting.
The idea is simple: people who like, comment on, and react to your competitor’s LinkedIn posts are already interested in what you do. They just don’t know about you yet.
The workflow:
Go to any LinkedIn company page and click on Posts. Open DevTools, go to the Network tab, and search for “voyager feed.” You’ll see the API request that loads the posts. Copy it as fetch, paste into Needle, connect a Google Sheet, and run.
The workflow fetches the last 25 posts from that company page and scrapes up to 50 reactions per post. All the LinkedIn profile URLs get written to your Google Sheet automatically.
I ran this on Needle’s own page and pulled 100+ engaged profiles in minutes.
Why these leads are gold:
They’re active on LinkedIn, which means they’ll see your connection request. They engage with content in your space, which means they care about the problem you solve. And they’re already following or interacting with a similar product, which means they’re pre-qualified.
The power move:
Don’t just scrape your direct competitors. Think about complementary tools, industry thought leaders, publications, and communities. Anyone whose LinkedIn audience overlaps with your ICP is fair game.
What you can do with these leads:
Connect and engage with their content first. Send personalized connection requests referencing the shared interest. Or run a cold outreach campaign — but honestly, a warm approach works better with this type of lead.
