Every day, thousands of people publicly signal exactly what they’re interested in - by commenting on Instagram posts.
Most people scroll past this. Smart marketers scrape it.
Here’s a workflow I built in Needle that automatically pulls everyone who commented on any Instagram post and writes them straight into a Google Sheet — including their profile, what they said, and when.
Why this is powerful
If someone commented under a post about AI automation, they’re not a cold lead. They already raised their hand. You know their interest, you have their handle, and you can reach out with context.
That’s a fundamentally different starting point than buying a list or running ads.
What you get
Instagram profile of every commenter
The exact comment they left
Timestamp
All in a Google Sheet, automatically populated. 147 comments? Done in minutes.
Use cases
Build outreach lists of warm, interest-qualified leads
Validate your ICP - who actually engages with content in your space?
Find potential partners, creators, or early adopters hiding in plain sight
How to set it up
You just need the post URL. Paste it into the workflow template, connect your Google Sheet, and run it. No code, no API keys, no scraping infrastructure to maintain.
What Instagram posts would you scrape first? Drop it in the comments.
Want a shorter/punchier version or a different angle?
